About Us


Smart Toys and Games is the US subsidiary of Smart, NV. We produce globally bestselling brand in both Games and Magnetic Construction.

SMARTGAMES are single-player puzzle games. Each game features up to 120 challenges and retail price points start at $9.99. We have a robust selection of portable travel games, as well as a distinguished line of preschool games, some with fairytale themes.

SMARTMAX is the magnetic discovery system designed for little hands. Our oversize, sonically-welded pieces are a safe way for fun, STEM-focused discovery. In addition to building sets, in 2017 we introduce the My First line of animals and trains, designed for ages 1-5. 

GEOSMART is the future of geomagnetic play. Our next generation pieces features a patented, double lock safety system. 

All of our brands are supported by aggressive national marketing and local/in-store support. 


YOUR SMART TOYS AND GAMES USA REP GROUP: (click here to locate your local rep group)